My watch constantly buzzes with “relax reminders.” The number of calories appears next to every menu item at fast-food restaurants.
The “nudge doctrine” the pair developed has led to the creation of hundreds of “nudge units” in governments all over the world (including our own), that seek to put nudges in policies and procedures.
The science behind nudging is little more than a thin set of claims about how humans are “predictably irrational,” and our policies and systems should heavily divest from its influence.
The nudge doctrine originated in behavioral economics, a field of applied social science that has deeply influenced public policy and algorithm design.
Behavioral economics is based in large part on the Nobel-winning insights of Daniel Kahneman and Amos Tversky, whose groundbreaking experiments in the 1970s showed that humans made systematic errors when reasoning about statistics.
Persons:
Cass Sunstein, Richard Thaler, Daniel Kahneman, Amos Tversky
Organizations:
Nobel